It was 2019. Jessika was looking for underwear that was both comfortable and fun. Nothing on the market suited her — so, with her long-time accomplice Vahiné, they decided to create the pieces they dreamed of themselves.

The idea was simple: take a category that was often boring, sometimes overly sexualized, and transform it into something soft, joyful, and truly comfortable. Bamboo emerged as the obvious choice — the softest fiber they found.

Six years later, Pop Underwear has become a beloved brand across Quebec and beyond. But our vision hasn't changed: bamboo comfort, joyful designs, and room for everyone.

Our studio is located in Montreal's fashion district — this is where we envision colors, choose cuts, and test each new collection on ourselves before it reaches you.

The pieces are then manufactured overseas by trusted partners who master bamboo craftsmanship like no other. The result: uncompromising comfort, at a fair price.

And since February 2024, we have a permanent boutique at Place Laurier, in Quebec City — come visit us, try on the pieces in person, and discover our collections.

We chose this fiber for a simple reason: it's the softest we've ever touched. But it's also much more than that.

1. Bamboo is naturally silky to the touch — no chemical treatment, no fabric softener. The softness is in the fiber.
   
2. Ideal for sensitive skin. Bamboo lets your skin breathe, even when it's hot, even after a long day.
   
3. Bamboo wicks away moisture instead of holding it against you. You stay dry, you stay comfortable, all day long.
   
4. The fiber contains an intrinsic antibacterial agent. Fewer odors, more freshness, without added treatment.